This drop explores navy and indigo across all categories. It introduces the straight fit blue selvedge jean alongside relaxed and slim, supported by matching caps. Sport elements like the trail jacket and quarter zip sit next to more elevated items like a knit polo and wool trouser. A flexible wardrobe built around one color family that moves easily across the day.
Releasing Starting March 19
This workwear capsule centers on Iconic workwear staples; a Barn jacket, Carpenter pant & short, a company tee and cap. The Graphics reference construction branding culture and service uniforms. Navy replaces traditional workwear colors, giving the set a contemporary tone while maintaining its functional roots.
Releasing Starting March 12
This JJJJound and Paul Labonté collaboration on a 80’s heavyweight hoodie features a graphic informed by Tuscan woodblock lettering applied in a varsity context. The letterforms are intentionally modern and weighty, moving away from strict historical reproduction. Its arced placement and execution on a navy 80’s hoodie reference classic collegiate sweatshirts.
Releasing starting March 5th
This leather jacket reinterprets the classic shell parka through a luxurious material. The original silhouette remains intact, but leather shifts it from outdoor gear to a city layer. The piece balances an iconic performance shape with a material choice that changes how and where it is worn.
Releasing starting February 26th
This JJJJound and Diemme Movida collaboration introduces a lower cut hiking shoe designed for sneaker lovers. Built with the same leather and hardware language as a traditional boot, it delivers durability and presence without the weight or height. The result sits comfortably in the middle and is designed for everyday life.
Releasing starting February 19th
This shirt capsule highlights two different states of mind through the keyphrase “Living the Dream”. The same sentence sits on both shirts, yet can be read through completely different tones.
On a slim fit black shirt we meant it as a dry expression of sarcasm, while on the white big shirt it becomes an expression of optimism.
Releasing starting February 12th
This capsule reduces the wardrobe to three core elements: a cotton V neck tee, raw black selvedge denim in three fits, and the classic twill cap.
Everything is treated as a uniform rather than an outfit. The pieces are meant to be practical and be heavily worn in. It is a direct return to familiar forms and everyday black as a baseline.
Releasing starting February 5th
This drop establishes black performance as a starting point for the season. Hiking shells, vintage sport references, and modular layers are rebuilt into a focused system meant for daily use.
The trail jacket, windbreaker, quarter zip, cap, and work glove operate together as functional tools rather than statements. It is a clear opening gesture built around movement, protection, and wearability, all unified through black.
Releasing starting January 29th
This section will offer an early look at upcoming product releases, showcasing the full range of items scheduled to launch, organized by drop for easy reference.