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Reebok V
Posted by Charles-Philippe Lepage on

Reebok and JJJJound have come together once again for their fifth collaboration, this time designing a third iteration of the Reebok Club C sneaker. The Reebok Club C is a classic, low-cut tennis shoe that has been popular since the 1980s.The third Reebok Club C designed by JJJJound is expected to feature a minimalist design with subtle branding and premium materials. The sneaker is set to release in a white colorway with green and grey accents. The campaign photography was shot in an Army surplus store, juxtaposing the green details on the white Reebok Club C sneaker with one of...
Le Pick-Up
Posted by Charles-Philippe Lepage on

JJJJound’s ‘’Le Pick-Up’’ installation references the consumer habits of the post-internet world; mobile phone purchases followed by convenient in store pick-ups to actualize the online shopping experience. Currently, brick and mortar competes actively with e-commerce. Consumers find a lot of convenience with online shopping but the sensory experience is limited to visual appreciation. With this installation, JJJJound hopes to give customers an in-person experience of mainline apparel franchises & objects displayed while picking up their pre-purchased pair of the Montreal exclusive JJJJound New Balance 990v3. Serving coffee in collaboration with Montreal's Campanelli Coffee throughout the weekend, ''Le Pick-Up'' was made...