Projects

Reebok

Reebok

Centre de Commande is JJJJound’s latest installation conceived in Montreal.


Hidden inside a 1,000 sq. ft. retail space in the Saint Henri neighbourhood, this installation is a tribute to the various design inspirations of JJJJOUND. CDC recalls retail experiences of the past while contrasting them with the digital shopping habits of today. Customers experience the installation as a space that allows individuals to physically interact with, and review the products. Centre de Commande asks customers to place orders through a catalogue on location, and to wait for their orders to be fulfilled and delivered by mail at a later date.

CDC was made possible by Reebok. The “CLUB C” sneaker, originally introduced in 1985, has been reimagined specifically for the installation and is available for purchase.