All White Everything

This capsule shifts the indigo story into summer through an all white palette. Straight and relaxed selvedge jeans, a V neck tee, and a raw denim sports cap form a tonal set. 

Releasing starting March 26th

White Selvedge Denim Jeans

White jeans exist in a strange but intentional space. It comes from the world of labor, yet it signals the opposite of labor when worn today. White acknowledges the origins of the garment while making it clear you are not on the job.

Lightweight Longsleeve

This long sleeve with open cuff wrists is a new alternative to our standard jersey t-shirt. With a bias bound neckline and clean sleeve finish, it sits right between casual and formal, offering the vibe of a tee with a more elegant look.

Victory Cap in White Selvedge Denim

This cap exists because we like honouring the past. The structure comes from early nineties tennis caps, originally designed for motion, but this version uses raw selvedge denim to place that idea inside our world. It blends the spirit of sport with the texture of workwear, creating a cap that feels modern.

Lightweight V Neck T-Shirt

We made this V neck to bring back a familiar shape that somewhat left culture. It refines the idea of an undershirt into a clean daily tee with no noise. The goal was to create a simple lightweight cotton staple that feels classic again.

White Selvedge Denim Tote

Made from 10oz undyed Selvedge japanese denim, this is a special edition white version of the JJJJound XL tote.

Pulltaps Corkscrew

Ask around Montreal’s restaurant industry, the Pulltaps Classic 500 is the standard go to. It felt natural we offered it in our line up.