Projects

New Era

New Era

New Era was founded in 1920 with the belief of merging skilled craftsmanship with quality headwear. In 1932, New Era’s first calculated business venture came about when they introduced an official baseball cap. By 1950, 16 different MLB teams were under their umbrella and in 1954 the 59FIFTY was born.

 Using 100% wool twill and the latest custom cotton herringbone interior taping, JJJJound’s take on the authentic baseball cap is an ode to the original design while stripping it from any association.

Priced at $65 USD, the new collaboration is set to launch Friday, Sept 9 at 12 PM EST on JJJJound.com.