In collaboration with JJJJound, Diemme presents a considered interpretation of the Movida, the brand’s hybrid approach shoe rooted in alpine footwear tradition and everyday wear.
Founded in the Veneto region, Diemme has been producing footwear in Italy since 1992, drawing from mountaineering and performance archetypes while applying refined materials and contemporary proportions. Their designs balance function and restraint, maintaining a utilitarian foundation informed by decades of technical shoemaking.
The JJJJound edition refines the original Movida through material selection and subtle detailing. The upper is constructed in pebbled leather for durability and texture, paired with suede panels at the heel and tongue to introduce softness and tonal contrast. Branding is reduced to debossed JJJJound and Diemme logos set directly into the suede, preserving a quiet and understated finish.
Silver metal eyelets replace standard hardware, adding a precise utilitarian detail while maintaining the shoe’s low profile silhouette. The Movida retains its Vibram outsole and everyday approach construction, suitable for daily wear across urban and light outdoor environments.
The collaboration reflects a shared focus on longevity, material integrity, and timeless design rather than seasonal expression.
This first partnership is set to launch Thursday, February 19th at 9 am EST on JJJJound.com.
JJJJound Diemme Movida - Black
