PREVIEWS

A greyscale look at iconic JJJJound wardrobe pieces, introducing a new addition: the Padded Trucker Jacket.

Release begins October 29th

The JJJJound MADE in USA 990v3 "Suede" lives at the intersection of premium materials and performance heritage. This project reimagines an iconic running silhouette through a singular material expression. By replacing the traditional mesh construction with a full premium suede upper, this edition introduces a new material language to our New Balance MADE in USA projects.

The monochromatic suede upper is contrasted by a black outsole, trims, and branding, creating a sharper, more understated character. Continuing our exploration of suede across the New Balance partnership, the shoe balances the familiarity of a heritage Made in USA runner with a true elevated edition.

*New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance's US sales.

Release begins October 22th

This is our second workwear-centric drop of the year. Showcasing silhouettes in stonewashed and garment dyed duck canvas alongside indigo denim. Giving these pieces a lived and worked in patina was key to contrast our summer offering.

An amazing Canadiana plaid accents and roots the collection. Accessorized with caps inspired by early 20th century icons.

Release begins October 1st

Developed with a heritage British shoemaker, this capsule reinterprets classic work footwear through JJJJound's design ethos. Rooted in traditional craftsmanship, the two Gibson styles balance durability understated style, offering a a footwear option for your rotation for both work and leisure.

Release begins September 24th

The Camper series continues to expand beyond warm weather pieces into insulating outerwear designed for colder conditions.

The focus remains on familiar outdoor archetypes refined through material, proportion, and long-term wearability.

Release begins September 17th

We returned to the Movida with Diemme to explore a softer interpretation of the low-cut hiking shoe. Replacing pebbled leather with brown suede gives the familiar outdoor silhouette a more relaxed, everyday character, while black accents keep the finish grounded.

Release begins September 10th

This capsule builds a wardrobe around sports and leisure uniforms from an era before branding became identity. A collaborative soccer knit serves as the collection's focal point, contrasted by suede outerwear, stonewashed denim, thermal jerseys and lightweight knit polos that together form an effortless daily rotation.

AIAIAI's approach to the Tracks aligns with our own. The headphones draw from the simplicity of 1990s portable audio. The opportunity to collaborate allowed us to contribute to the history of a product we already admired through our own lens.

Release begins August 20th

These objects were developed around daily use and repeated movement.

A belt, a card holder, a keychain, and duffle bag are the only tools needed in todays world to move around. Pebble leather was selected for its quality texture, and ability to age naturally perfectly.

Each piece focuses on function and long-term use.

The JJJJound New Balance 740N reinterprets color approach built on a lightweight no-sew construction. A balance between technical performance and understated elegance.

Release begins July 30th

Inspired by the late 1990s and early 2000s, this collaboration revisits two everyday carry archetypes that defined a generation of commuters, cyclists, and students.

Release begins July 23rd

This release explores heritage cycling through the lens of everyday commuting. Inspired by vintage bicycle culture, the collection pairs timeless accessories with a modern context, celebrating the rituals and equipment that have defined cycling for generations.

Release begins July 16th

To close out the summer, we looked to the overlap between vintage sports culture and the social rituals of city life.

Designed for afternoons spent outdoors, informal gatherings, and drinks, the capsule reinterprets familiar sporting references through classic fits.

Release begins July 9th

The goal is to offer a comfortable clog for the summer.

Leaning on GoldenFit, an Italian manufacturer focused on comfortable medical footwear, allows us to bring these into our lifestyle context. Ideal for weekends, errands, or the perfect studio shoe.

Release begins July 2nd

Our latest New Balance collaboration features the 1890, a silhouette the studio is drawn to for its lines and 90s sports energy.

It offers a technical yet modern shape to work from. The approach was to fit the model within our JJJJound ecosystem, as a year round wearable option.

Two colorways are introduced as opposing expressions of the same form. One references American collegiate athletics, while the other focuses on contrast and restraint. Together, they show how a single silhouette can shift through color and context without changing its role.

Release begins June 25th

We made this signet ring as it’s one of the few forms that has remained relevant across generations. The shape is adjusted for daily wear rather than ceremony.

Produced in 18k Gold and 925 silver, it was designed to be worn to add elegance without changing the balance of an outfit.

Release begins June 18th

This capsule explores comfort through heritage forms adapted for contemporary downtime.

Velour introduces a softer surface across established silhouettes, shifting how each piece is perceived without changing its role.

The focus is on ease, routine, and time spent away from public settings.

Release begins June 11th

The capsule reflects JJJJound’s ongoing interest in preserving essential forms and processes which are defined by heritage codes and practical origins. 

The drop includes a raglan cotton crewneck, stencilled canvas bags, woodland camouflage and a Paul Labonte 8OZ coffee Cup. Fits remain straightforward and authentic.

Release begins June 4th

We present a familiar staple of the 90's pre-cellphone era: a striped cotton knit. Matched with a key item for the summer, the cotton weekend short. Both built for comfort and practicality rather than novelty or performance.

Dropping in the twenty-second week of the year, the capsule arrives in time for the start of warm weather on the east coast of North America.

Release begins May 28th

The JJJJound Half Cab is reinterpreted as a more wearable lifestyle-oriented version of the Half Cab: padding removed, and our classic nylon tongue applied. This version becomes the perfect shoe for the retired skaters.

The 2026 release will be available exclusively on Vans.com, Tuesday May 19th.

This drop explores Sports Modern through contrast. Relaxed athletic pieces inspired by contemporary daily wear sit alongside sharper references drawn from late nineties tracksuits.

Reflective details and panelling add energy, while minimal silhouettes keep the set grounded. The balance allows both references to coexist without hierarchy.

Release begins May 14th

The Service Projects Cafeteria Mug is positioned as an artful collectible. The intentionally misplaced JJJJound logo references a manufacturing error in an era of automated perfection, introducing friction where precision is expected.

Release begins May 7th

This capsule is built around the comfort aspect of linen, the vacation mindset, which is mostly shaped by heat and proximity to a body of water.

While linen is traditionally associated with pale tones, we produced it in black to focus on attitude rather than convention. We created this for those who want a summer kit that feels chic and instinctive, offering comfort and consistency in warm settings without relying on overt seasonal signals.

Release begins April 30th

A proven successful product for JJJJound is the camper short. Still available in both 5 and 7 inch, we’ve updated the branding this year with an embroidered logo for a more heritage feel. We also made weekend caps to match.


Release begins April 16th

The 475 is a timeless runner with a great shape and was a strong baseline for the studio to work off of. The 475 was originally launched as a long-distance runner, the same design logic naturally translates to an all-day shoe for 2026.

Release begins April 9th

We created this jacket because sport silhouettes become something entirely different when rebuilt with elevated materials. The varsity shape is an icon. And in suede, it shifts from team gear to a clean leisure piece. It offers a low-fi silhouette that feels elegant in a familiar way. 

Release begins April 1st

This capsule shifts the indigo story into summer through an all white palette. Straight and relaxed selvedge jeans, a V neck tee, and a raw denim sports cap form a tonal set. 

Release begins March 26th

This drop explores navy and indigo across all categories. It introduces the straight fit blue selvedge jean alongside relaxed and slim, supported by matching caps. Sport elements like the trail jacket and quarter zip sit next to more elevated items like a knit polo and wool trouser. A flexible wardrobe built around one color family that moves easily across the day.

Release begins March 19th

This workwear capsule centers on Iconic workwear staples; a Barn jacket, Carpenter pant & short, a company tee and cap. The Graphics reference construction branding culture and service uniforms. Navy replaces traditional workwear colors, giving the set a contemporary tone while maintaining its functional roots.

Release begins March 12th

This JJJJound and Paul Labonté collaboration on a 80’s heavyweight hoodie features a graphic informed by Tuscan woodblock lettering applied in a varsity context. The letterforms are intentionally modern and weighty, moving away from strict historical reproduction. Its arced placement and execution on a navy 80’s hoodie reference classic collegiate sweatshirts.

Release begins March 5th

This leather jacket reinterprets the classic shell parka through a luxurious material. The original silhouette remains intact, but leather shifts it from outdoor gear to a city layer. The piece balances an iconic performance shape with a material choice that changes how and where it is worn.

Release begins February 26th

This JJJJound and Diemme Movida collaboration introduces a lower cut hiking shoe designed for sneaker lovers. Built with the same leather and hardware language as a traditional boot, it delivers durability and presence without the weight or height. The result sits comfortably in the middle and is designed for everyday life.

Release begins February 19th

This shirt capsule highlights two different states of mind through the keyphrase “Living the Dream”. The same sentence sits on both shirts, yet can be read through completely different tones.

On a slim fit black shirt we meant it as a dry expression of sarcasm, while on the white big shirt it becomes an expression of optimism.

Release begins February 12th

This capsule reduces the wardrobe to three core elements: a cotton V neck tee, raw black selvedge denim in three fits, and the classic twill cap.

Everything is treated as a uniform rather than an outfit. The pieces are meant to be practical and be heavily worn in. It is a direct return to familiar forms and everyday black as a baseline.

Release begins February 5th

This drop establishes black performance as a starting point for the season. Hiking shells, vintage sport references, and modular layers are rebuilt into a focused system meant for daily use.

The trail jacket, windbreaker, quarter zip, cap, and work glove operate together as functional tools rather than statements. It is a clear opening gesture built around movement, protection, and wearability, all unified through black.

Release begins January 29th

This section will offer an early look at upcoming product releases, showcasing the full range of items scheduled to launch, organized by drop for easy reference.