SOMETIMES
Paul Labonté
Silkscreen plastisol on 100% Cotton
Made in USA
This collaboration with Paul Labonté features a SOMETIMES graphic on a 80’s cotton heavy weight fleece Hoodie.
Paul Labonté is a Montreal based consultant who has worked alongside JJJJound for many years as a long standing creative partner. His relationship with the studio extends beyond single projects. He has contributed to the development of concepts, installations, product narratives and editorial direction, helping translate instinct into structure.
With a background in publishing and visual storytelling, Paul brings a considered perspective rooted in history, subculture and lived experience.
The Hoodie features a graphic informed by Tuscan woodblock lettering applied in a varsity context. The letterforms are intentionally modern and weighty, moving away from strict historical reproduction. Its arced placement and execution on a navy 80’s hoodie reference classic collegiate sweatshirts.
The collaboration is set to launch Thursday, March 5th at 9 am EST on JJJJound.com and will retail at 220 USD
For more information about Paul Labonté visit paullabonte.com
- Relaxed 80’s fit
- Silkscreened on front chest
- Brass eyelets with natural cotton flat laces
- 554 gsm: 100% brushed cotton fleece
- 430 gsm: 100% cotton mechanical stretch rib
- Signature JJJJound beige label kangaroo pocket
- OG neck label
- Made in USA