The ASICS GEL-QUANTUM series pioneered the Vis-Tech movement in athletic footwear, emphasizing visible technology as a core design element. The development of the original GEL-QUANTUM 360 was a meticulous process that spanned over three years. The design philosophy, articulated through the metaphor "Bone & Meat," focused on creating a shoe that offered both unparalleled stability ("Bone") and plush cushioning ("Meat").
Launched in 2015, the first GEL-QUANTUM 360 model quickly became one of ASICS' most iconic sneakers. Its innovative midsole construction, featuring the combination of visible Gel and Trusstic technology, set it apart in the market.
The visible GEL component provided exceptional comfort and shock absorption, enhancing the aesthetic appeal with its distinctive look. Paired with Trusstic technology, the shoe ensured maximum stability, making it a favorite among athletes and casual wearers alike.
The success and cultural impact of the GEL-QUANTUM series illustrate ASICS' ability to innovate while resonating with a wide audience. The series' evolution, from pioneering visible technology to becoming a staple in streetwear, underscores its versatility and enduring popularity in both performance and lifestyle contexts. Historically present within European subcultures, the QUANTUM finds its largest audiences in France, Germany, and the UK.
JJJJound’s take on the GEL-QUANTUM 360 is a nod to its vis-tech heritage. Sporting an all-white upper, with an off-white sole and back-heel overlays: the shoe’s only pop is found through its subtle white reflective webbing eyelets. By making the shoe quiet in its colourway, it allows the story of vis-tech to take center stage.
The new collaboration is set to launch exclusively on Thursday, June 26, at 12 PM EST via JJJJound.com. Later, on July 3, the collaboration will be available on ASICS.com and through select retailers globally.
ASICS GEL-QUANTUM 360 White/Midnight
