We joined hands with Puma and created an installation to depict the Internet’s control over public perception and the blurred boundaries between social media and real life, implementing the collision of minimalism and pop culture from all dimensions. In the grey-and-white toned space resembling a “Hacker Lab”, an array of props such as phone farm and lab coats allude to the current practises of creative marketers.
The installation can be viewed at LABELHOOD BOX, a fashion landmark in Shanghai, presenting JJJJound’s very first pop-up event in China.
JJJJound Puma Suede
JJJJound teams up with global sports company PUMA for the first time to launch a two piece collection focusing on the “Creative Process” in the Internet Era.
The shoe collection is toned in two low-saturation colours, limestone and putty and was designed to be comfortable-to-wear by featuring perforation on the side with flat laces on the top.
The new collaboration is set to launch on Saturday, September 24 exclusively in China at select PUMA stores.
Photography: Dayanne Akadiri, Mia Dabrowski
Production: Bienvenue Projects, Manuela Wyszynski
Talent: Ibrahima Paye
Location: Paris
JJJJound Puma Suede - Putty
- Classic Suede lo-top silhouette
- Full suede putty colorway upper
- Synthetic leather lining
- Additional laces included
- Debossed JJJJound logo with gold foil on heel tab
- Comfort sockliner for instant step-in cushioning
- Gold metallic foil PUMA callout at lateral side
- PUMA Formstrip overlay at sides with perforated detailing
- Made in Indonesia
JJJJound Puma Suede - Limestone
- Classic Suede lo-top silhouette
- Full suede limestone colorway upper
- Synthetic leather lining
- Additional laces included
- Debossed JJJJound logo with gold foil on heel tab
- Comfort sockliner for instant step-in cushioning
- Gold metallic foil PUMA callout at lateral side
- PUMA Formstrip overlay at sides with perforated detailing
- Made in Indonesia
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