New Balance JJJJound 990v4 Navy
In 1982, New Balance released a radical sneaker. The objective was ambitious: making the best running sneaker in the world. The 990 gained immediate critical acclaim upon its release. Today, the shoe’s thoughtfully-engineered design, minimal aesthetic, and gimmick-free comfort continue to strike across generations, remaining incontestably relevant in the here-and-now of sneaker culture.
The 990v4—the silhouette’s most recent iteration—is the realization of over three and half decades of development; still implementing New Balance owner Jim Davis’ original brief to craft a sneaker that stands out as the very best of its kind. Formally released in 2016, the v4 keeps the original iconic shape and treatment with the introduction of a redesigned sole unit and minor updates to the upper pattern.
This collaboration is crafted in tonal nubuck and mesh construction featuring a textural contrast that highlights the silhouette’s nuanced colorway. Subtle 3M details, reflective secondary laces and custom logo-molded toggle enhance a versatile functionality that is core to this sneaker’s original identity.
Available to purchase for 265 USD on JJJJound.com Thursday, October 14 at 12 PM EST.
Photographer: Djiby Kebe
Creative Production: Bienvenue, JJJJound
Styling Assistant: Cheyen Calasans
Talent: Moussa Fofana, Lass Jammeh, Ousseni Jammeh, Boubacar Traoré
Navy upper with suede overlays and mesh underlays
Debossed detailing on the tongue
3M reflective “N” logo details on side
JJJJound-branded heel TPU piece
ENCAP midsole Rubber outsole
Includes secondary reflective elastic laces with custom logo-molded toggle lace-keeper
MADE in USA
New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance's US sales.