Introducing the first collaboration between JJJJound and Roa, a minimalist take on the Andreas Boots designed for outdoor terrain.
ROA is an Italian shoe brand founded in 2015. Explicitly referencing the latest innovations from the world of technical outdoors-wear, ROA employs crossover, experimental techniques to shape a product that reflects a hybrid attitude towards the landscapes. ROA takes the sportswear attitude and applies it to outdoors footwear. The brand exalts the values of functionality through the use of avant-garde materials and construction techniques of performance derivation.
The design approach to the collaboration takes inspiration from the rugged and unpredictable terrain of off-road trails. The boots are made to withstand tough conditions with its reinforced construction and Kudu leather upper material, which provides a unique combination of softness and strength. The made in Italy boots also feature a sturdy lacing system with metal hooks, a padded high top collar, and a pull tab on the back for easy wear.
The new collaboration is set to launch Thursday, March 2nd at 12 PM EST on JJJJound.com and Roa-hiking.com.
Photography: Liam MacRae
Producer: Maddy Denley
Styling: Bre Townsend
Photo Assists: David Gurzhiev, Micheal Manos
Talent: Lucas Creighton, Crystal
Location: Los Angeles, California
JJJJound Roa Andreas Boots
- Kudu leather upper
- High top collar and pull tab on the back
- 70% Rubber, 30% Phylon sole
- Embroidered ROA logos on tongue and heel
- Debossed metallic JJJJound logo
- Lacing system with metal hooks
- Vibram Megagrip toothed tread pattern sole
- Made in Italy