New Balance JJJJound 990v4 Navy

In 1982, New Balance released a radical sneaker. The objective was ambitious: making the best running sneaker in the world. The 990 gained immediate critical acclaim upon its release. Today, the shoe’s thoughtfully-engineered design, minimal aesthetic, and gimmick-free comfort continue to strike across generations, remaining incontestably relevant in the here-and-now of sneaker culture. 

The 990v4—the silhouette’s most recent iteration—is the realization of over three and half decades of development; still implementing New Balance owner Jim Davis’ original brief to craft a sneaker that stands out as the very best of its kind. Formally released in 2016, the v4 keeps the original iconic shape and treatment with the introduction of a redesigned sole unit and minor updates to the upper pattern. 

This collaboration is crafted in tonal nubuck and mesh construction featuring a textural contrast that highlights the silhouette’s nuanced colorway. Subtle 3M details, reflective secondary laces and custom logo-molded toggle enhance a versatile functionality that is core to this sneaker’s original identity. 

Available to purchase for 265 USD on Thursday, October 14 at 12 PM EST.

Photographer: Djiby Kebe
Creative Production: Bienvenue, JJJJound
Casting: Bienvenue
Styling Assistant: Cheyen Calasans
Talent: Moussa Fofana, Lass Jammeh, Ousseni Jammeh, Boubacar Traoré


Navy upper with suede overlays and mesh underlays
Cotton laces

Debossed detailing on the tongue
3M reflective “N” logo details on side
JJJJound-branded heel TPU piece

ENCAP midsole
Rubber outsole
Logo-branded insert
Custom packaging

Includes secondary reflective elastic laces with custom logo-molded toggle lace-keeper

New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance's US sales.