“Shopping Center” is an installation referencing shopping malls; regionally-sized, fully enclosed commercial complexes that offer a range of product and inventory all in one place—the physical older cousin to shopping online.
Pre-Internet, consumers would rush to the mall to find gems in the overstocked and overflowing shelves of department stores. Spanning parking lots, loud food courts, and department store music; the mall was considered a critical source of data on emerging trends. Without the Internet, consumers relied on different forms of media to understand culture; print magazines, books, flyers, radio, television, and the mall.
The first shopping mall was created in the United States in 1956. For suburban communities, malls offered the concept of high-traffic, commercial streets common in metropolitan areas. Stock was often allocated regionally and one would be forced to drive to another region physically if an item was sold out.
“Shopping Center” was made possible by Reebok.
7' x 12' x 20'
2020 Club C
The 2020 edition of the Club C was created as merchandise for “Shopping Center.”
The beige accents are inspired by the tones so common in the external facades and interior color palettes of malls across North America.
Different from the 2019 edition, the materials of this edition were selected to reference mass-produced products.
The Club C will be available to purchase on JJJJound.com Friday, October 30th at 1 PM EST.
White leather upper
Beige terry cloth lining
Beige accent on heel
Woven JJJJound logo inside window box logo
Assembled in Vietnam